SEO METHODOLOGY

SEO METHODOLOGY

I believe that nobody knows your business as well as you. However being your marketing partner, it is important for us to know your business just as well. That’s why first I understand your business and also your expectations from the online marketing campaign. Which makes help form build the entire online marketing campaign on.

To improve your SEO, you need to follow a systematic and strategic process that involves various steps. Here are the main steps of SEO methodology and how they can help you optimize your website or web page for search engines and users:

- Keyword research: Find and select the best keywords or phrases for your website or web page based on the user intent, the search demand, and the competition level. Use keyword tools, such as Google Keyword Planner, to conduct keyword research and create a keyword strategy and a keyword map.

- Content creation: Produce and publish high-quality, relevant, and engaging content that satisfies the user needs, provides value, and answers the user queries. Optimize your content for the keywords or phrases, the search engine algorithms, and the user experience. Use content tools, such as Grammarly, to create and edit your content.

- Technical optimization: Improve the technical aspects of your website or web page, such as the site speed, the site structure, the URL structure, the meta tags, the schema markup, the mobile-friendliness, and the security. Enhance the usability, accessibility, and crawlability of your website or web page. Avoid technical errors, such as broken links, duplicate content, or 404 pages. Use technical tools, such as Google PageSpeed Insights, to check and improve your technical optimization.

- Link building: Acquire and earn links from other websites or web pages that point to your website or web page. Increase the authority, popularity, and trustworthiness of your website or web page. Drive referral traffic, generate brand awareness, and build relationships with other websites or web pages. Use link tools, such as Moz Link Explorer, to find and analyze your link profile.

- Performance analysis: Measure and evaluate the results and outcomes of your SEO methodology. Track and monitor the key performance indicators (KPIs), such as rankings, traffic, conversions, bounce rate, dwell time, and click-through rate (CTR). Identify and address the strengths, weaknesses, opportunities, and threats (SWOT) of your SEO methodology. Use performance tools, such as Google Analytics, to collect and analyze your performance data.